Haley Haffly Personal Trainer

Haley Haffly is a personal trainer who wanted to attract primarily female clients but didn't want branding that would deter male clients. She spoke about how she wanted to help clients become the best versions of themselves and to help them get their "sparkle" back. Through the use of mood boards, we were able to find the more natural colors and modern serif font that she thought best fit her style. For her color palette, I chose green because it is gender neutral and invokes thoughts of health, wellness, and energy.

The result was a modern logo with a slight feminine touch, and sparkle to represent the spark she is helping her clients find again.