Elescend Psychiatry

Brand Identity & Web Design | Squarespace

Elescend is a therapy practice rooted in compassion, calm, and connection. The client came to me looking to establish an online presence that would make it easier for new clients to discover and reach out for support—a step that can often feel intimidating.

We approached the project with the intention of creating a visual identity and website that felt tranquil, welcoming, and grounded. The brand identity includes a soft, nature-inspired color palette, gentle typography, and a minimal but playful logo mark that reflects a sense of movement and growth. The website, built on Squarespace, is intentionally spacious and easy to navigate, designed to ease overwhelm and build trust through simplicity and warmth.

From visual storytelling to subtle copy guidance, every element was crafted to make the experience of exploring therapy feel a little lighter and more approachable.